TikTok is introducing a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This development aligns with a increase in content created by AI, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a label for substandard, factory-style content that is often nonsensical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we want to provide users the ability to adjust the amount of that, depending on their own likes,” commented a platform representative.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its app labeled as made with AI. In total, more than 100 million pieces of content are uploaded to the app daily, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI-generated videos they view by using the “manage topic” setting in the platform and selecting “AI-generated content”. Other topics that currently be controlled under the setting cover current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige creators to label “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its terms of service.
Additionally, the service will henceforth add an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This measure is aimed to stop users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is also establishing a $2 million awareness program for experts and groups to produce learning resources about ethical AI use. This project will assist educational bodies focused on teaching programming and robotics.
Moderation Strategy
The platform has supported its safety measures, during controversy over intentions to lay off a large number of safety staff in the UK. The company is planning to cut hundreds of positions in its user protection division in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by staff. The platform announced a notable drop in explicit and harmful content handled by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
